Exposure is the annual graduate exhibition for the College of Creative Arts at Massey University. The key objective for the 2016 identity was to create engagement and awareness – and to attract prospective students, industry and stakeholders to the exhibition. The identity needed to be experimental, ambitious and progressive reflecting the creativity and innovation of the College, and the wide range of students and disciplines.

Our approach was to focus on the student journey, the transition from promising young creative to in-demand graduate. This transition was expressed and activated through an unforgettably striking identity (that green!) and ever-changing typographic system. We created the logos, typography, colour palette, patterns – an immersive brand experience that continued from the first touch-point right through to the event itself.

Created at Foundry Creative.