Hill Road is locally famous for making the freshest, most tasty OJ. Made from Gisborne-grown navel and valencia oranges, it’s east cost sunshine in a bottle. The branding completed during my time at Draggnett Design captures that warm, sunny feeling you get drinking the juice, and lets the orange shine through. It’s a hardworking logo, featured up big as the main element of the packaging, while also working down small in other contexts. It was hand drawn from scratch meaning it looks as unique as it tastes.

Made at Draggnett Design.